MacroFactor - Macro Tracker
Stronger By Science Technologies LLCMacroFactor combines food logging with macronutrient tracking. It helps researchers study positioning that is more specific than a generic wellness promise, particularly in the language used to explain adjustments and tracking.
Create your account to explore Noctral. Full access depends on your plan.
Downloads / month
Estimated revenue / month
Store rating
4.8(23.4K ratings)
Meta ads
MacroFactor ads
Check this app’s ad coverage in Noctral.
Open the library to explore available creatives and ad details.
Sign in to view adsApp details
Store name
- MacroFactor - Macro Tracker
Developer
- Stronger By Science Technologies LLC
Category
- Food and nutrition
Platform
- iOS
Ratings market
- US
Store ID
- 1553503471
Released
App updated
Download price
- Free to download
Developer website
- macrofactorapp.com
Store listing data. Download price does not include subscriptions or in-app purchases. Ratings checked on .
Researching MacroFactor
MacroFactor combines food logging with macronutrient tracking. It helps researchers study positioning that is more specific than a generic wellness promise, particularly in the language used to explain adjustments and tracking.
Compare the detail requested from users with the benefit presented. Check store plans and do not equate estimated monthly revenue with contracted recurring revenue.
Original store description
MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
Source: the official store page. Descriptions and images retain the source language and may differ from the current version.
MacroFactor ads
Check this app’s ad coverage in Noctral.
Open the library to explore available creatives and ad details.
Sign in to view adsScreens published in the store
Source: the official store page. Descriptions and images retain the source language and may differ from the current version.
About MacroFactor
MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/
View in storeWhat this app helps you research
MacroFactor combines food logging with macronutrient tracking. It helps researchers study positioning that is more specific than a generic wellness promise, particularly in the language used to explain adjustments and tracking.
A question to investigate further
Compare the detail requested from users with the benefit presented. Check store plans and do not equate estimated monthly revenue with contracted recurring revenue.
Compare related propositions
Explore category
MyFitnessPal: Calorie Counter
MyFitnessPal, Inc.
MyFitnessPal organizes food tracking around a diary. When comparing it with photo-first apps, investigate the ways a meal can be logged and how clearly nutrition information is presented.

AI Calorie Tracker by Yazio
YAZIO
YAZIO presents calorie counting and food tracking. It is a reference for studying how a nutrition app combines daily logging with guidance, without treating these features as evidence of health outcomes.

Lifesum: AI Calorie Counter
Lifesum AB
Lifesum presents itself as a companion for food and calorie tracking. Its store materials help researchers study the relationship between meal organization, personal goals and the way an eating routine is communicated.

Cal AI - Calorie Tracker
Viral Development LLC
Cal AI proposes logging meals with a photo. Research this market by comparing taking a picture with manually searching a food database, and observe how the app explains the result to its user.

Lose It! – Calorie Counter
FitNow
Lose It! centers its positioning on calorie logging. App researchers can observe how a repetitive task becomes a recognizable workflow and how the product presents tracking over time.
How to interpret these data
Names, descriptions, images and ratings come from Noctral’s store catalog. Revenue and downloads are estimates, not official developer figures. Estimated monthly revenue is not necessarily MRR. These values are not included in the public content.
Trademarks and images belong to their respective owners. Noctral is not affiliated with the apps presented.
