How it works
DAU/MAU = unique daily active users ÷ unique monthly active users × 100.
Retention and conversion
DAU MAU ratio calculator
Compare unique daily active users with a compatible monthly window to measure usage frequency.
- DAU/MAU ratio
- 10%
Use the same event and population, with the day inside the monthly window. The ratio is not cohort retention or proof of satisfaction.
Worked example
1,000 DAU and 10,000 MAU give a 10% ratio.
Assumptions and limits
Use the same event and population, with the day inside the monthly window. The ratio is not cohort retention or proof of satisfaction.
Frequently asked questions
How do I use the dau mau ratio calculator?
Compare unique daily active users with a compatible monthly window to measure usage frequency.
Is a higher ratio always better?
It depends on the task’s natural frequency. Compare the same product and segment over time.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
