How it works
Monthly contribution = price × (1 − fee) − variable cost. Payback = CAC ÷ monthly contribution.
Revenue and pricing
App CAC payback calculator
Estimate how many months of an active customer’s monthly contribution recover their acquisition cost.
- Payback months
- 4
- Monthly contribution
- $37.50
Assumes an active customer and constant revenue during recovery. Churn and payment delays can prevent actual recovery.
Worked example
CAC of 150 and monthly contribution of 37.50 give a 4-month payback.
Assumptions and limits
Assumes an active customer and constant revenue during recovery. Churn and payment delays can prevent actual recovery.
Frequently asked questions
How do I use the app cac payback calculator?
Estimate how many months of an active customer’s monthly contribution recover their acquisition cost.
Can I use gross revenue instead of contribution?
That understates the recovery period. Include fees and variable costs to reflect money available to recover acquisition spend.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
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