How it works
Investment = media + production. Balance = revenue − delivery − investment. ROI = balance ÷ investment × 100.
Acquisition and ads
App campaign ROI calculator
Estimate campaign return after the cost of delivering the revenue and the acquisition expenses you enter.
- ROI after costs
- 80%
- Campaign balance
- $2,000.00
- Acquisition investment
- $2,500.00
Include each relevant cost once. Attributed revenue does not establish incremental campaign causality.
Worked example
Revenue of 6,000, delivery costs of 1,500 and acquisition of 2,500 leave 2,000 and an 80% ROI.
Assumptions and limits
Include each relevant cost once. Attributed revenue does not establish incremental campaign causality.
Frequently asked questions
How do I use the app campaign roi calculator?
Estimate campaign return after the cost of delivering the revenue and the acquisition expenses you enter.
How does this ROI differ from ROAS?
ROAS divides revenue by media spend. This ROI divides the after-cost balance by acquisition investment.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
