How it works
CAC = (media + production + team) ÷ new payers.
Acquisition and ads
App CAC calculator
Add media, production, and acquisition team costs, then divide by new payers from the same period and scope.
- Fully loaded CAC
- $50.00
- Media-only CAC
- $30.00
- Total acquisition cost
- $5,000.00
Costs and payers must use the same channel, window, and attribution rule. Installs are not paying customers.
Worked example
3,000 media + 1,000 production + 1,000 team for 100 new payers = CAC of 50.
Assumptions and limits
Costs and payers must use the same channel, window, and attribution rule. Installs are not paying customers.
Frequently asked questions
How do I use the app cac calculator?
Add media, production, and acquisition team costs, then divide by new payers from the same period and scope.
Are paid media CAC and fully loaded CAC the same?
No. The former uses only media spend; fully loaded CAC also includes the acquisition expenses you enter.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
