How it works
ROAS = attributed revenue ÷ media spend. Target revenue = spend × target ROAS.
Acquisition and ads
App ROAS calculator
Measure attributed campaign revenue per unit of media spend and compare it with your own target ROAS.
- Observed ROAS
- 3×
- Revenue needed for target
- $6,000.00
- Difference from target
- $0.00
ROAS is revenue, not profit. Revenue and spend need consistent attribution and periods, with an explicit refund treatment.
Worked example
6,000 attributed revenue over 2,000 media spend gives 3× ROAS, or 300%.
Assumptions and limits
ROAS is revenue, not profit. Revenue and spend need consistent attribution and periods, with an explicit refund treatment.
Frequently asked questions
How do I use the app roas calculator?
Measure attributed campaign revenue per unit of media spend and compare it with your own target ROAS.
Does 1× ROAS mean the campaign pays for itself?
It only matches revenue with media spend. Fees, operations, and production still need to be covered.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
