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Ad library
See the ads competitor apps are running on Meta
Video creatives from mobile apps, with how many days each one has been live, the ad copy and the regions it runs in. Ads that stay live for months tend to be the ones paying off.
Find apps already making money
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Filters
How can I see a competitor app’s ads?
On Noctral, the ad feed shows the video creatives apps run on Meta, with the copy, start date and days live, starting with those live the longest, which tend to be the ones paying for themselves. On each app’s profile, the ads tab gathers everything that app runs.
- Source
- Meta Ad Library
- Format
- Video, to watch on the page
- Country filter
- US and Brazil apps
- Feed order
- Longest live first
Ad library
The ads that have lasted
Bad ads get pulled quickly. What keeps running for weeks shows the angle that pays for an app’s acquisition.
Creative feed
The ads live the longest
The feed sorts creatives by days live. Watch them on the page, without opening the Meta library.
- Videos to watch right away
- Days live and start date
- Niche and country filters
Cal AI
By app
All of a competitor’s ads
On each app’s profile, the ads tab gathers what it runs on Meta, with the status of each creative.
- Active and ended
- Format and platform filters
- Link to the official Meta library
Context
How much the app behind the ad makes
Every creative leads to the app’s profile, with estimated revenue and downloads. That separates the ad supporting a business from the ad that is only a test.
- Advertiser revenue and downloads
- Niche and store
- Ratings and store screenshots
From the feed to your next creative, in four steps
- 1
Choose the niche
Filter the feed by the niche and country you want to enter.
- 2
Watch the ones that last
Start with the creatives live the longest.
- 3
Open the advertiser
See how much the app makes and all of its ads.
- 4
Note the hooks
Compare opening, promise and format before filming your own.
FAQ
Questions about ad library
Where do the ads come from?
From the Meta Ad Library, which is public. Noctral links each ad to the app it promotes and stores the video so you can watch without leaving the page.
Can I see how much an app spends on ads?
No. Meta does not publish spend for regular ads. What you can see is how long each creative has been live and how many ads the app keeps running.
Are Google and TikTok ads included?
For now, mobile app ads come from Meta, which covers Facebook, Instagram and the other platforms in its network.
Do I need Pro?
Yes. The creative feed and each app’s ads tab are part of the Pro plan.
Can I cancel anytime?
Yes. The monthly subscription can be canceled at any time, with no fee.
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