How it works
Conversion = paid trials ÷ mature trials × 100. Target = ceiling(mature trials × target rate).
Retention and conversion
Trial to paid conversion calculator
Measure how many trials with completed windows converted into paid subscriptions and how many payments are needed for your target.
- Observed conversion
- 20%
- Payers needed for target
- 50
- Additional payers for target
- 10
Exclude trials still in progress. Signup or a card on file is not a confirmed payment.
Worked example
40 payments among 200 mature trials give 20%; a 25% target would require 50 payments.
Assumptions and limits
Exclude trials still in progress. Signup or a card on file is not a confirmed payment.
Frequently asked questions
How do I use the trial to paid conversion calculator?
Measure how many trials with completed windows converted into paid subscriptions and how many payments are needed for your target.
Why wait for the trial window to end?
Users still within the trial have not had the same opportunity to pay. Mixing them artificially lowers the rate.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
