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Use case · Growth and media buyers

The ad angles and paywalls behind the apps in your niche

See the creatives competitors keep live for months, how they charge on the paywall and how much they make. Test from what already pays for itself, not from scratch.

Find apps already making money

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How can I tell which competitor app ads are working?

The strongest public signal is time live: an ad that does not pay for itself usually gets turned off quickly. On Noctral, the feed shows the video ads apps run on Meta, starting with those live the longest, with the copy and the regions they run in. Next to them you see the app’s estimated revenue, so you know whether the ad supports a real business.

Built for
App growth teams and media buyers
Main signal
Days live
Source
Meta Ad Library
Alongside
Each advertiser’s paywall and revenue
Growth and media buyers

Test what already paid off for another app

Every creative that stays live for months is a test a competitor already paid for. Start there.

  • Angles already tested

    Creatives live for months show hooks and promises the competitor decided to keep.

  • Copy and region of each ad

    See the copy of each creative and the regions where it runs.

  • Ad and paywall side by side

    Compare the ad’s promise with the same app’s onboarding and paywall.

  • The revenue behind the media

    Know how much the advertiser makes before following its strategy.

  • Media math in seconds

    Calculate CPI, ROAS and paywall conversion with Noctral’s free tools.

From the creative to the competitor’s paywall

Ads

The creatives live the longest

Videos to watch on the page, with days live, copy and regions.

See the feature
Cal AIMeta

From the feed to your next test, in four steps

  1. 1

    Filter the feed

    Choose the niche and country of your campaigns.

  2. 2

    Keep the ones that last

    Focus on the creatives that have been live the longest.

  3. 3

    Follow the funnel

    See the same app’s onboarding and paywall.

  4. 4

    Write the hypothesis

    Define the hook, promise and offer of your next test.

Find apps already making money

Other ways to use Noctral

Building your first appPick a niche that already pays before writing codeGrowing an existing appSee what competitors do and grow fasterAgencies and freelancersFind clients and back proposals with market dataCreatorsTurn your audience into an app that earns
FAQ

Frequently asked questions

Is there ad spend or conversion data?

No. Meta does not publish spend or conversions for regular ads. The available signal is how long each creative has been live.

Are TikTok and Google ads included?

For now, mobile app ads come from Meta, which covers Facebook, Instagram and the other platforms in its network.

Are the numbers exact?

They are estimates modeled from public store data. Use them to compare apps and niches, not as accounting figures.

Do I need Pro?

Public profiles show revenue and download ranges without signing in. Exact values, ads, flows and ASO are part of Pro, which has a 7-day guarantee.

Can I cancel anytime?

Yes. The monthly subscription can be canceled at any time, with no fee.

Stop picking app ideas in the dark.

Use estimated revenue, downloads, rankings, and competitor signals to decide what to build or improve in your current app.

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