How it works
Payers = ceiling(target ÷ price). Installs = ceiling(payers ÷ install to paid conversion).
Acquisition and ads
Downloads to revenue target calculator
Turn a gross MRR target into payer and new install volume using your price and entered funnel.
- Required installs
- 4,000
- Required payers
- 200
Excludes churn, fees, and existing users. Do not confuse a new MRR target with total accumulated revenue.
Worked example
A target of 10,000 at 50/month needs 200 payers; 5% conversion needs 4,000 installs.
Assumptions and limits
Excludes churn, fees, and existing users. Do not confuse a new MRR target with total accumulated revenue.
Frequently asked questions
How do I use the downloads to revenue target calculator?
Turn a gross MRR target into payer and new install volume using your price and entered funnel.
Can I use visitor to signup conversion?
Not for this install to paid estimate. Use conversion measured between those two events in the same cohort.
Do I need an account and are my inputs uploaded?
No account is required. Calculations run in your browser. Entered numbers and text are not included in tool analytics events; only the tool ID, language, and action are recorded.
Want to go past the numbers and see the real market?
Noctral shows estimated MRR, live ads, creators, and competitors so you can validate opportunities with real signals instead of projections.
See Noctral data
